Speakers

GA

Gail Alvarez

Director of Corporate Marketing
Gold's Gym

26 July

Brandon Bean

CEO
Gold's Gym

25 July

Aaron Cave

VP of Fitness
Gold's Gym
Since joining the company in 2014, he has grown the GOLD’SFIT™ program from 5 to 34 locations. In 2016, Aaron led the development of the GOLD’S STUDIO™program,a unique training community for Gold’s Gym members with all-inclusive access to enhanced group training programs, including GOLD’SFIT™ and GOLD’SCYCLE™.

24 July

24 July

25 July

26 July

Kevin Christie

Director International Franchise
Gold's Gym
Kevin has 20 years of experience with Gold's Gym developing and leading teams around the world. Throughout his career, Kevin has worked as FM, GM, Regional Manager, Franchise Business Consultant and Executive level leadership in the U.S., Europe, Russia and the Middle East. Kevin is a Certified Franchise Executive and enjoys working to expand Gold's Gym around the globe.

25 July

Chris Clayton

CSM, Client Services
InMoment
Chris has been helping organizations succeed through strategic customer and member experience for over 10 years. With a BA in Communications and Public Relations and an MBA in Business Administration with a focus on Solutions Management, he is uniquely qualified to help organizations find and act on member feedback to achieve operational excellence. Chris has been with InMoment for almost 2 years and has been working with Gold's Gym for the entirety of his tenure. Chris has provided innovative ideas and solutions to some of the most challenging issues facing the health and wellness industry.

24 July

Kelly Cortinas

Director of Franchise Operations
Gold's Gym
Kelly has worked in the fitness industry for 21years with 16of those being with Golds Gym. She brings vast knowledge to key areas such as Operations and Sales and can speak from experience having worked in almost every aspect of the gym business.

Ryanne Dalton

SPM
Ryanne has led a wide range of activations and product launches while driving award-winning campaigns for national nonprofit and consumer brands. Her expertise includes media relations, social and digital marketing, event management and corporate communications.

24 July

26 July

Greg Dowd

President
Epsilon Fitness
As founder of the Fitness Portfolio Business, Greg has led and grown the organization over the last 14 years. In his career, Greg has developed a unique blend of business, technology, analytics and marketing expertise along with his personal passion in fitness. His continued vision is to be the indispensable marketing partner for industry-leading clients, while Greg’s mission for his team is to leverage data, analytics, and omni-channel marketing solutions to create engaging consumer experiences that measurably build clients’ brand and business.

Greg has a B.S. in Computer Engineering from Bucknell University, an MBA focused in Marketing from George Mason University, and a Masters in Project Management from George Washington University.

24 July

26 July

Carolyn Erickson

President and CEO
CE Fitness Consulting, LLC
As a 32-year fitness industry veteran, Carolyn brings her considerable leadership skills and organizational skills to Savvier Fitness® and is dedicated to helping clubs/gyms elevate the member experience by launching successful programming. She is also the former director of sales and business development for Jillian Michaels’ BODYSHRED and district manager for 24 Hour Fitness.

24 July

25 July

Henry Fernandez

Director of Procurement and Fixed Assets
Gold's Gym
Henry has been with Gold’s Gym for 12 years. Through his expert supplier sourcing and negotiation skills, he has been able to realize large savings across the Gold’s Gym brand, for both Corporate gyms and for Franchisees. Two examples: he converted 12 gyms in deregulated markets to an electricity VAR, generating contract savings of $280K and he bid out new HVAC/dehumidification needs resulting in over $500K in savings. Prior to being with Gold’s, Henry was Director of Procurement with Accor for 10 years.

25 July

Tory Hale

Director of Fitness Operations
Gold's Gym
Tory oversees the operations and development of GGX,GOLD’SSTUDIO and PT. Tory joined Gold’s Gym in 2013 as a personal trainer. In 2014 he became a GOLD’SFIT™ Head Coach and was quickly promoted to GOLD’SFIT Development Manager. He helped to grow the GOLD’SFIT program from 5 to 40 locations. In 2016, as GOLD’SSTUDIO Development Manager, Tory supported the creation of GOLD’SSTUDIO™ –which added GOLD’SCYCLE™ and GOLD’SBURN™to the company’s enhanced group training portfolio – and helped to roll out GOLD’SFIT to its first franchise location, Gold’s Gym Issaquah.

24 July

26 July

Matt Holder

Sr Director Digital Marketing
Gold's Gym
Matt brings over 20 years of digital marketing experience having worked with companies such as GE Capital, Sabre Holdings, Centex Home Equity and The Dallas Morning News. His responsibilities include leading the brand’s overall digital marketing strategy, which spans across all digital channels.

25 July

26 July

Suzanne Miller

President
SPM Communications
SPM President Suzanne Miller founded SPM Communications in 1999 as a one-person agency and over the past 17 years has grown the agency to one of the nation’s top 100 independent PR firms. SPM has developed a strong specialty in crisis communications and Miller leads on crisis preparation, training and counsel for the agency, which has helped clients through more than 2,500 crises, including major national incidents including a leading retailer’s data breach, an Ebola scare, widespread foodborne illnesses, workplace violence, damaging lawsuits and many more.

24 July

26 July

Tricia Murphy-Madden

National Education Director
Savvier Fitness® and the Co-Creator of Barre above™
A former facility owner in Seattle, WA, Tricia has extensive experience as a group fitness manager. She leads fitness and management workshops worldwide, and is one of the industry’s leading presenters for IDEA, SCW Fitness, CanFitPro, DCAC, IHRSA, Diego Sacco Portugal and other event organizers. Tricia is certified by ACE and AFAA, and was the finalist for the 2016 IDEA Program Director of the Year award.

24 July

25 July

Dean Pappous

COO
Gold's Gym
Dean joined Gold’s in 2016. Previously, he served as Senior VP for 24 Hour Fitness where he developed and implemented strategy for the Los Angeles, Texas, and East Coast regions (consisting of 162 locations, $550mm in revenue and 8,000 team members). His leadership of those markets led to record customer and revenue growth through improved acquisition and retention.

24 July

24 July

26 July

Sal Pellegrino

Senior Strategic Account Manager
Precor
Sal has been blessed with being in the health & fitness industry for over thirty years. He is known as a trusted advisor and creator of many deep business relationships. Sal is a wealth of industry knowledge and experience and has a keen eye for new programs and industry trends. Sal started in the industry owning two Nautilus fitness centers in New York which he sold at a profit. After, he worked for StairMaster for 13 years, then Precor for 12 years and worked for Star Trac Fitness Products. Sal also worked with Les Mills International, ABC Financial and has recently returned to PRECOR as Senior Strategic Account Manager. He lives in Rock Hill, SC with his wife and he is very proud of his daughter Sarah who works for ABC as a regional sales director. He loves to walk, ski, strength train at his incredible home gym and is known to play a pretty good guitar.

24 July

26 July

Ken Phipps

Director of Business Development
Gold's Gym
Ken has over 18 years of high level sales experience and 28 years of management experience. 8 + years in franchise sales with top grading of franchisees through attracting, qualifying and closing HiPo (high potential) individuals and groups with a proven track-record of success in business as well as having the net worth and liquidity.

25 July

26 July

Albert Ramos

Area Manager
Gold's Gym
Albert has seven years of experience in the Fitness Industry (Area Manager, District Manager, General Manager and Sales Manager.) He is currently the Area Manager of Dallas, Oklahoma, and Colorado. Albert uses MyPath and ClubOS daily for setting direction, training and development, and driving results.

24 July

25 July

Dave Reiseman

VP of Marketing
Gold's Gym
Dave is an award-winning marketing executive who has been bleeding Gold since 2002. He is responsible for driving all brand-level marketing and communications efforts for Gold’s Gym and our 650 gyms worldwide. This includes growing the brand’s reach and enterprise sales through consumer insight-inspired campaigns, content, promotions, product launches and strategic partnerships. He also tells bad jokes at awards night.

Josh Rider

VP Revenue Management
Gold's Gym
Josh joined Gold’s in July of 2016. He has 12 years of leading teams across multiple industries encompassing the Marine Corps, Investment Banking and most recently Fitness. He oversees Gold’s pricing and promotional strategy relating to both membership, fitness and ancillary offerings. Before joining Gold’s Josh was a Vice President in the Investment Banking division of J.P. Morgan advising clients across multiple industries on mergers and acquisitions, activism defense and capital raise activities.

24 July

25 July

26 July

Emily Rothwell

VP of Global Sales
Mio
For the past 13 years Emily has led the expansion of Mio’s retail foot print to include placement in some of the world’s largest and most iconic retailers including Apple Stores worldwide. Emily joined Mio after a successful tenure at Devlin eBusiness Architects, one of Canada’s first web development companies to provide complete online strategy, creative, technology and usability testing services. Emily brings deep experience in various areas such as global management and scaling, wearable and mobile product and technology management, new product conceptualization and monetization, operations, marketing, strategy and corporate development. She played a critical role in creating, validating and scaling the market for wearable technologies from the earliest days of Mio’s entry into the space.

25 July

26 July

Loren Rutledge

SPM
Loren has led on the Michaels account, and on several national restaurant accounts, gaining extensive major brand PR experience, including celebrity integrations, media campaigns, blogger influencer campaigns and national media events. She also leads on new business initiatives and strategy for the agency.

24 July

26 July

Raj Sareen

CEO/Founder
Styku
Raj is an entrepreneur, scientist, and inventor who currently leads a fast-growing wellness technology start-up Styku. With a BS in Space Sciences, and an MS in Physics, Raj spent much of his academic career focused on learning about the physical world we live in and the universe above. His journey included stints at NASA, where he spent time working in the shuttle program, and later the astrobiology institute for the study of biomarkers. Raj made a career change and joined his family’s software business, where he would discover a need for innovation in computer vision of the human form. Having gained valuable skills in imaging and sensing technologies, Raj would turn his attention from studying celestial bodies to studying human bodies, by inventing several pioneering 3D imaging systems for lifestyle businesses.

24 July

25 July

TJ Schier

Owner of 12 Franchised Which Wich Stores and Speaker
In 2007, TJ founded SMART Restaurant Group – now operating over a dozen WhichWich Superior Sandwiches with a track record of high sales, employee retention and guest service scores. He speaks on key business principles to help franchisees and operators grow their business in any service industry.
He utilizes cutting-edge hiring, guest survey and training methods in his company in his quest to build ‘SMART’ restaurants and prove out the theories he speaks about to his clients and their managers, franchisees and operators.

25 July

25 July

25 July

25 July

26 July

26 July

26 July

26 July

Andrew Sheehy

Director of Franchise Operations
Gold's Gym
Industry expert Andrew Sheehy has 25 years of experience in the health club arena and has visited over 350 gyms both domestically and internationally. 

He has been involved extensively with analyzing in club and out of club key performance indicators for both franchise and corporate clubs. He’ll discuss managing the KPI’s which can increase revenues and decrease expenses by identifying the most important numbers dictating success.

24 July

24 July

26 July

26 July

Craig Sherwood

SVP Franchise & Licensing
Gold's Gym
Craig has 17+ years of assisting franchisees select sites, negotiate leases, and design/build facilities that are a great reflection of the brand.

24 July

25 July

26 July

DS

Dean Stith

Director of Retail
Gold's Gym
Dean joined Gold’s last year with more than 15 years of retail experience from Abercrombie & Fitch and Fossil Group, where he held positions in merchandising/buying, product development, strategic planning, and store management.

Mike Tinney

Founder, CEO, FIX -Fitness Interactive Experience
Fitness Gamification Pioneer
Games are in Mike’s DNA. His career in game design, began before the advent of “the internet,” by running murder mystery themed events at hotels. After his company merged into White Wolf Publishing, Mike spent 13 years in a variety of roles that included game design, licensing, marketing and business development. Ultimately he was handed the reins as CEO to guide White Wolf’s transition from brick-and-mortar publishing house to North American subsidiary for CCP Games, an online game developer out of Reykjavik, Iceland. In 2012, Mike stepped down to put his talents to use in starting up a new endeavor that brought together his passions for games, fitness and social interactivity. The result was FIX.

FIX is dedicated to defining the frontier of Health Entertainment. Using video game engagement methods and consumer marketing entertainment strategies, FIX has been breaking new ground in the corporate wellness space delivering story-based health challenges. Focusing on metrics like engagement and retention, FIX brings a behavior-first approach to the corporate wellness landscape and has a proven track record in delivering higher participation and customer satisfaction than traditional wellness programs.

25 July

26 July

Geoff Tobey

Sr Manager Digital Marketing
Gold's Gym
Geoff Tobey is the Senior Manager of Digital Marketing for Gold’s Gym. In this role, Geoff directs the national social media strategy for the Gold's Gym Brand and 150 corporate owned clubs on digital and social channels owned by Gold’s Gym.

25 July

26 July

CT

Chris Torggler

Senior Director of Strategic Accounts
PRECOR

25 July

Jolynda Ward

Senior VP of HR
Gold's Gym
With more than 20 years of experience in education and training, Jolynda Ward is an expert in the areas of company culture, organizational growth strategies and safety programs. At Gold's Gym, Jolynda leads our efforts to continuously improve the team member experience. This includes, the day-to-day operations of the company's training programs, career growth and recruiting initiatives, company culture and organizational development.

24 July

24 July

Leslie Winner Bolton

Strategic Accounts, Partnership Manager
Paychex, Inc
Leslie has been focused on building partnerships with franchise and member group organizations for the past four years with Paychex. Her specialty is in the Franchise industry due to her hands-on experience with becoming a franchise owner/operator in 2007. Leslie is passionate about educating business owners on topics relevant to running a successful business and remaining profitable.

25 July

26 July

Adam Zeitsiff

CIO
Gold's Gym
Adam has 22 years of experience as a senior-level technology executive, including 13 in the fitness industry. He brings a wealth of infrastructure, software, technology and management skills to the Gold’s Gym team. Adam draws upon his previous C-Level experience operating multiple technology companies to deploy software and technology solutions that drive business growth, improve profits and increase customer engagement.

24 July

26 July

ABC Financial Services

Sarah Pellegrino

Abs Company

Michael Ritter

American Barbell

Karyn Lewis

American Specialty Health

Brett Hanson

Beachbody LLC

Amy Bridgeo
Sr Dir Business Development

Buck & Affiliates Fitness Insurance

Steven P Meisner, Vice President
Office: 509-484-6441
Cell: 509-720-1595

C+A Global

Michelle Winfrey

Cellucor

Courtney Harris

ClubCom

Marc Farber

Core Health & Fitness

Jon Thorsell

Cyclone Cup

Brian D'Angelo

Datum Commercial Contracting, LLC

Melinda Russell

Dr. Fuji Relax Chair

Joyce Cong

Dymatize

Chris Riccio

ESI Cases & Accessories

Mark Weinberger

Europa Sports Products

Justin Weeks

FedEx Office & Print Services

First Credit Services, Inc.

Bill Jackson

FreeMotion

HOIST® Fitness Systems

Human Touch

Michelle Guerin

InMoment, Inc.

Chris Clayton

Iron Grip Barbell Company

Donna Lins, VP Sales

Johnson Controls (York International)

Walt Jacobe

Keiser Corporation

Jay Keiser

Kerry/Island Oasis/Fuel

Matt Krystowiak

Les Mills United States

Erin Kelly, VP of National Accounts

Life Fitness

Ryan Andersen

Matrix Fitness

Seth Robinson

Met-Rx

Don Ernst

Meyer Dunlap

Lorna Pierce

Mio Global

Chanelle Dupre

Motionsoft

Al Noshirvani, Chairman

MYZONE

RonSobiek

Octane Fitness

Kurt Parker

ONE Brands

Brian Wisniewski

Paychex, Inc.

Stephanie Fleischaker

Pinpoint Merchandising/Gold’s Gear

Scott Graham

Power Systems, INC

Patty Daugherty

Precor Incorporated

Sal Pellegrino, Sr. Strategic Account Manager

Ready Care Industries

Justin Willis

ReviewPush

Lee McNiel

S&S Worldwide

Carmelo Mangiafico

Savvier Fitness

Tricia Madden

Supplyworks- A Home Depot Company

Chris Slipcheck

Vibram

Chris Melton

Xpressdocs

Jinny Rank
International

International Education (International Franchisees only)

11:00 AM 12:00 PM

International Franchise Education
  • Welcome and Introductions
  • CEO Message and Company Strategy
  • SVP Message and International Growth Outlook 
International

International Lunch (International Franchisees only)

12:00 PM 01:30 PM

International

International Education (International Franchisees only)

02:30 PM 05:00 PM

Aligning our Brand Globally through the Member Experience
  - Gold’s Gym Global Vision, Mission and Core Values
  - Gold’sPath
        -- Benefits of Gold’sPath and US results
        -- Gold’s Gym Service Standards
        -- Processes by position (Roadmap and Tools)
        -- New Member Onboarding
             Deconditioned vs. Conditioned New Members
             NMO Roadmap and Tools
       -- Implementing Gold’sPath in your country
  - MyVOICE Measuring the Member Experience
  - Gold’s Gym Challenge
        -- US and International benefits and statistics
        -- GGC Guide and Tools
        -- Implementing GGC in your country
Workout

Unconventional Workout – “Tory’s Tour”

06:30 AM 08:00 AM

Now, you can see the world on Tory’s Tour! Gold’s Gym Director of Fitness Operations, Tory Hale, will lead “Tory’s Tour”, an early morning run on the Las Vegas Strip. With this unconventional workout, you’ll be able to say that you’ve seen New York, New York, Paris, Monte Carlo and Caesar’s Palace all in one day without ever boarding a plane. Tory will also lead you through some of his favorite GOLD’S STUDIO™ strength exercises along the way. Get energized for the day, enjoy a beautiful sunrise and take in the cast of characters heading back to their hotels from the night before! Group will meet at 6:30am on Monday morning at the main entrance of the Mirage.
Workout

GGX Session: Core De Force sponsored by Beachbody

06:30 AM 07:30 AM

Charity Activity

08:00 AM 09:00 AM

Opening General Session

09:00 AM 11:00 AM

Kick off Convention 2017 with the vision of how we’re changing the brand through our people, processes and programming.

Gold’s Gym CEO Brandon Bean and Senior Vice President of Franchising Craig Sherwood will share brand highlights from around the world and preview exciting new initiatives that will set the foundation for the new Gold’s Gym Experience.

Dennis Snow, a 20-year veteran of The Walt Disney World® Company and world-renowned expert on service excellence, will then share the keys to creating an industry-leading member experience through customer service, team member development and leadership.

GOLD'S STUDIO™– How to Roll it Out

11:15 AM 12:00 PM

In less than 3 years, GOLD’S STUDIO has expanded to over 40 gyms with 3,700 active members paying an average of $85 month. With GOLD’S FIT, GOLD’S CYCLE, and now GOLD’S BURN, GOLD’S STUDIO provides franchisees a significant competitive advantage by adding coach led, individually adapted, and community driven functional training into their gyms. Come learn how to execute this game-changing program.

Speakers

The Future of Digital Fitness at Gold's Gym

11:15 AM 12:00 PM

In this session, we will discuss and demonstrate the first fully functional Digital Fitness solution that Gold’s Gym is releasing to the market for its Franchisees and our global base of members. These Digital Fitness solutions are designed to bring an experience that only Gold’s Gym can provide, and will serve to enhance our member’s in-club experiences in order to help bridge the gap that many disruptive outside digital apps are creating between Gold’s and our members. Don’t miss this session to learn about this ground-breaking new offering that will give Gold’s Gym a giant leap-ahead of our competition in the fitness industry.

Speakers

How Do You Handle Competition in The Market?

11:15 AM 12:00 PM

Speakers

Crisis Management 101

11:15 AM 12:00 PM

The phone rings and it’s a local reporter. What do you do? Whether the story is positive or negative, our PR agency, SPM Communications, will help you get the best possible outcome in any media encounter. This session will contain valuable information to help you handle any crisis and protect our brand, how to help your gym staff handle media calls, what to do if the media show up at your gym unannounced, and how to recognize and share positive news with your local media to gain exposure – and reach potential new members.

Speakers

Lunch

Lunch

12:00 PM 01:30 PM

Maximizing Your Revenues Through Value-Added Programming

01:30 PM 02:30 PM

Learn the secret ingredients for launching time-based challenges at your facility to gain and retain members. From weight loss challenges, nutrition challenges, and fitness transformation challenges, we’ll cover it all. See how these limited-time programs, when implemented and managed correctly, can ignite energy and excitement throughout your entire gym and serve as a feeder into all of your departments, including your personal training and nutrition departments. Walk away with the steps in how to organize your internal team, hire the right coaches and marketing these incredible events. This session will provide you all the inspiration you need to create a successful challenge in your facility!

Speakers

P&L's and KPI's – What Numbers Should I Be Aiming For To Be Successful?

01:30 PM 02:30 PM

- What does Corporate target?
- Compare revenue vs expense targets
- KPI's – industry and corporate targets and trends
- P&L – what is the optimal?
- Corporate recipe for potential success

Speakers

Retail: Growing Retail

01:30 PM 02:30 PM

See how Gold’s Gym is continuing to grow and adapt retail and concession product assortment in the gym environment. Session will focus on how to convert your current foot traffic to grow retail and concession revenue. Merchandising best practices, along with top selling items from our vendors and licensees will be discussed.

Speakers

myVOICE - What are Members REALLY Saying

01:30 PM 02:30 PM

An in-depth look at member feedback through the myVOICE platform powered by InMoment. How to get through the noise and find actionable data that can be used at each individual location to improve member experience and the bottom line.

Speakers

Marketing

Understanding Your Total Media Mix: Including Direct Mail

02:45 PM 03:30 PM

Choosing the right combination of advertising channels is crucial to effectively communicate with your target audience and to drive qualified leads. A combination of awareness and lead generation tactics drives higher success than any one channel or tactic on its own. This session will help define the role of each channel and help you determine an appropriate mix to maximize your results. Results measurement is the key to optimal budget allocation for your market, goals and investments.

Speakers

The Life Cycle of an Employee

02:45 PM 03:30 PM

Learn about and share best practices regarding Recruiting, Training, Performance Management and Termination. Information on the recently launched Career Plug will also be highlighted.

Speakers

Personal Training: Gold's Gym Corporate Structure, Programming, Process

02:45 PM 03:30 PM

Personal training is a critical service provided in our gyms, not only for the transformational needs of the member, but for increased revenue to the operator. Gold’s Gym company gyms recently implemented a game plan aimed at increasing the number of units coached per month. Come learn how the elimination of training silos (GGX, PT, and STUDIO), process enhancement, and improved staff training and development is leading to increased financial performance and a strong differentiator of the Gold’s Gym brand from our competition.

Speakers

Revenue Management: Analytics

02:45 PM 03:30 PM

- Monitoring and managing your membership mix
- Analyzing and assessing the lifetime value of your members
- Utilizing data analysis to inform our decisions on launching promotions that provide us increased volume lift (more members) and lift in members that have been proven to provide more lifetime value
- Drive incremental revenue in ancillary offerings

Speakers

Gold's 3D: Body Imaging Technology from Styku To Drive Membership & PT Sales

03:45 PM 04:45 PM

Learn how Gold’s Gym is innovating the way it helps members find their fitness starting point with body imaging technology from Styku. Taking over 400 body measurements in 45 seconds, Styku helps members understand where they are and provides the fitness team the tool it needs to drive more measurable results for members through personal training services.

Speakers

GOLDSPATH: Sales Training

03:45 PM 04:45 PM

This is a great opportunity to learn all about the all-in-one ClubOS platform that will allow your club to increase sales and enhance the customer experience through an organized and advanced lead management tool. ClubOS provides the tools you need to turn prospects into members and grow your membership dues tap.

Speakers

Retail: Growing Retail

03:45 PM 04:45 PM

See how Gold’s Gym is continuing to grow and adapt retail and concession product assortment in the gym environment. Session will focus on how to convert your current foot traffic to grow retail and concession revenue. Merchandising best practices, along with top selling items from our vendors and licensees will be discussed.

The Life Cycle of an Employee

03:45 PM 04:45 PM

Learn about and share best practices regarding Recruiting, Training, Performance Management and Termination. Information on the recently launched Career Plug will also be highlighted.

Speakers

Event

Core Grand Opening: Core Reception

06:00 PM 07:00 PM

New for 2017 is our CORE Reception! Come by The CORE from 6pm-7pm Monday night to get a first look at all of the resources and samples our vendors have to offer PLUS win exclusive experience opportunities in Siegfried & Roy’s Secret Garden and Dolphin Habitat at the Welcome Reception later that night! Prizes include a shopping spree at the gift shop and pictures with the dolphins!
Event

Welcome Reception

07:00 PM 10:00 PM

Come face-to-face with some of nature’s most exotic and majestic creatures and NO we are not talking about you franchisees…we are talking about the enchanting world of Bottlenose Dolphins, White Tigers, White Lions and Leopards who make their home at Siegfried & Roy’s Secret Garden and Dolphin Habitat! Come dressed in your casual best – including shorts, flip flops, fun Hawaiian shirts and light summer dresses – for an unforgettable night of delicious bites, refreshing drinks and dancing right in the backyard of the Mirage.
Workout

Morning Workout

06:30 AM 08:30 AM

Workout

GGX Sessions: GRIT Cardio & CXWORX sponsored by Les Mills

07:00 AM 08:15 AM

Core Open

08:00 AM 09:30 AM

Marketing

General Session - Marketing

09:30 AM 11:00 AM

Core Open

11:00 AM 11:15 AM

Revenue Management: Analytics

11:15 AM 12:00 PM

- Monitoring and managing your membership mix
- Analyzing and assessing the lifetime value of your members
- Utilizing data analysis to inform our decisions on launching promotions that provide us increased volume lift (more members) and lift in members that have been proven to provide more lifetime value
- Drive incremental revenue in ancillary offerings

Speakers

GOLDSPATH: Sales Training

11:15 AM 12:00 PM

This is a great opportunity to learn all about the all-in-one ClubOS platform that will allow your club to increase sales and enhance the customer experience through an organized and advanced lead management tool. ClubOS provides the tools you need to turn prospects into members and grow your membership dues tap.

Speakers

Send Flowers to the Living! Moving Employees from "Whatever" to "Whatever It Takes"

11:15 AM 12:00 PM

Learn how to implement an effective strategy to reward, recognize and incentivize your staff to improve performance. This session presents tools and templates to implement contests and reward programs to help enhance service, sales, and ultimately improve retention of good (and great) employees.

The practical, tactical strategies to build employee loyalty and reinforce your business objectives include:

- Creating a recognition-based culture to increase retention of the RIGHT people.
- The most effective rewards, contests and incentives to reinforce your business goals.
- Implementation strategies to focus on keeping the employees getting better, not the ones getting by.

Don’t wait until they leave, ‘send flowers to the living!’

Speakers

Lunch

Vendor Lunch

11:15 AM 11:45 AM

Vendors, this is lunch period created specifically for you. Please come to eat early so you’ll be able to network freely during the next CORE open period.

Top 10 HR Issues to Avoid  

11:15 AM 12:00 PM

This presentation covers what these items are, pitfalls to avoid, and action items to take to remain compliant:
• Job Descriptions
• Form I9
• Employee Classification
• Payment of overtime hours
• Handbook Policies
• Workplace harassment
• FMLA
• Workers Compensation
• Employment at will
• Anti-Discrimination

Speakers

Core Open

11:45 AM 01:30 PM

Lunch

Lunch in Core

12:00 PM 01:30 PM

Marketing

The NEW GoldsGym.com Website

01:30 PM 02:30 PM

We’re excited to announce the launch of an all-new GoldsGym.com website late in 2017. Please attend this session to learn about the new website strategy, direction, features, timeline and what you will need to know to make sure your gym webpages are ready.

Speakers

Gold's 3D: Body Imaging Technology from Styku To Drive Membership & PT Sales

01:30 PM 02:30 PM

Learn how Gold’s Gym is innovating the way it helps members find their fitness starting point with body imaging technology from Styku. Taking over 400 body measurements in 45 seconds, Styku helps members understand where they are and provides the fitness team the tool it needs to drive more measurable results for members through personal training services.

Speakers

Moving Service From Extra Ordinary to Extraordinary

01:30 PM 02:30 PM

Guests today want ‘serve-us’, not ‘service’. The payoff? Highly satisfied members who become an unstoppable marketing force. You will leave with numerous strategies to drive sales and member loyalty by:

- Creating WOW at every guest ‘sizzle’ point
- Hidden systems to ensure consistency across the brand
- The success formula
- Situational Selling Skills
- Motivating the team to deliver every shift, every guest.
- Your members will be leaving saying, ‘Now That’s Service!’ 

Speakers

10 Easy Steps to Launching Successful Programs

01:30 PM 02:30 PM

Most program managers have faced the challenge of launching new formats and classes for their members. Whether you plan to start a small group training program or a launch a schedule full of specialty classes, this session is for you! We’ve taken the guesswork out, and will address the most common road blocks to instituting new programs. Walk away with helpful marketing tools that are sure to attract participants from day one!

Speakers

Marketing

Optimizing the Facebook Experience

02:45 PM 03:30 PM

By the end of 2016 Facebook averaged over 1.86 Billion monthly active users...to put that in perspective, that's 26% of the world population! The social media landscape is always evolving and growing, but Facebook will always be a core channel in the ecosystem. In this session, Geoff Tobey will:
  1. Showcase how to build engaging, localized content that reaches your members, and fans.
  2. Learn insightful ways to allocate your marketing dollars and resources to connect your content with your people and products.
  3. Develop a systematic approach to drive new member leads and engagement through Facebook.

Speakers

Purchasing: Maximizing Your Savings

02:45 PM 03:30 PM

You belong to a global brand. Embrace the savings you can get by working with the same vendors to get the best deals. Understand what tools are available to you. Hear Henry's top ten list of purchasing superstars. Sorry, no vendors allowed in this session.

Speakers

Send Flowers to the Living! Moving Employees from "Whatever" to "Whatever It Takes"

02:45 PM 03:30 PM

Learn how to implement an effective strategy to reward, recognize and incentivize your staff to improve performance. This session presents tools and templates to implement contests and reward programs to help enhance service, sales, and ultimately improve retention of good (and great) employees.

The practical, tactical strategies to build employee loyalty and reinforce your business objectives include:

- Creating a recognition-based culture to increase retention of the RIGHT people.
- The most effective rewards, contests and incentives to reinforce your business goals.
- Implementation strategies to focus on keeping the employees getting better, not the ones getting by.

Don’t wait until they leave, ‘send flowers to the living!’

Speakers

Game Based Fitness Challenges...Increase Retention....Drive PT.....Accelerate Profitability

02:45 PM 03:30 PM

Fitness Clubs face an increasing amount of competition challenging the traditional business model. Mio Global and FIX (Fitness Interactive Experience) present PAI for Life Challenge and other technology-based solutions to give you the competitive advantage you need to sustain member engagement, grow your membership base and increase profitability.

Speakers

Franchise Advisory Council Update (US Owners Only)

03:45 PM 04:45 PM

The National Advisory Council will update owners on the Council's objectives and progress thus far in 2017. After a brief update, a question period will follow.

Speakers

International

How To Grow Through Sub-Franchising (International Only)

03:45 PM 04:45 PM

Optimize and accelerate your growth and potential earnings through sub-franchising.
-When can I sub-franchise?
-Why – what are the benefits?
-What are the terms?
-What the Master must prepare for to support
-Qualifying leads
-Protecting the brand
-Risks/Rewards

Speakers

Millennials and Fitness Boutiques – Small Box Delivering Big Results:

03:45 PM 04:45 PM

This presentations will dig into the understanding of the Millennial generation and share a unique perspective on the success of the Boutique Fitness model
  • 9 Things you to know about Millennials
  • What do they want from Fitness
  • 5 Ways to win with Millennials
  • A Highly specialized product for a SPECIFIC Consumer Target
  • Your members are joining Boutiques too
  • How do boutiques impact the club Personal Training spend
  • What makes boutiques work and how can we learn from them

Speakers

Moving Service From Extra Ordinary to Extraordinary

03:45 PM 04:45 PM

Guests today want ‘serve-us’, not ‘service’. The payoff? Highly satisfied members who become an unstoppable marketing force. You will leave with numerous strategies to drive sales and member loyalty by:

- Creating WOW at every guest ‘sizzle’ point
- Hidden systems to ensure consistency across the brand
- The success formula
- Situational Selling Skills
- Motivating the team to deliver every shift, every guest.
- Your members will be leaving saying, ‘Now That’s Service!’

Speakers

Event

Open Evening

04:45 PM 11:00 PM

Workout

Morning Workout

06:30 AM 08:30 AM

Workout

GGX Session: HIIT the Barre sponsored by Savvier Fitness

06:30 AM 08:30 AM

Core Open

08:00 AM 09:15 AM

General Session: Gold’s Gym of The Future

09:00 AM 09:45 AM

Craig will moderate a panel of key departmental leaders to discuss major initiatives under development that will propel Gold’s Gym in to the future.

Speakers

How Do You Handle Competition in The Market?

10:00 AM 11:00 AM

Speakers

GOLD'S STUDIO™ – How to Roll it Out

10:00 AM 11:00 AM

In less than 3 years, GOLD’S STUDIO has expanded to over 40 gyms with 3,700 active members paying an average of $85 month. With GOLD’S FIT, GOLD’S CYCLE, and now GOLD’S BURN, GOLD’S STUDIO provides franchisees a significant competitive advantage by adding coach led, individually adapted, and community driven functional training into their gyms. Come learn how to execute this game-changing program.

Speakers

Internet Lead Generation

10:00 AM 11:00 AM

“Time kills deals.” When a lead comes through the Gold’s Gym website, customers expect an immediate response. Unfortunately, our sales teams often times don’t have the time or resources to respond quickly. Learn how Gold’s Gym corporate gyms have reduced call-back time to under 10 minutes and have increased closings substantially with a centralized fitness consultant team.

Speakers

Game Based Fitness Challenges...Increase Retention....Drive PT.....Accelerate Profitability

10:00 AM 11:00 AM

Fitness Clubs face an increasing amount of competition challenging the traditional business model. Mio Global and FIX (Fitness Interactive Experience) present PAI for Life Challenge and other technology-based solutions to give you the competitive advantage you need to sustain member engagement, grow your membership base and increase profitability.

Speakers

Core Open

11:00 AM 11:15 AM

Marketing

The NEW GoldsGym.com Website

11:15 AM 12:00 PM

We’re excited to announce the launch of an all-new GoldsGym.com website late in 2017. Please attend this session to learn about the new website strategy, direction, features, timeline and what you will need to know to make sure your gym webpages are ready.

Speakers

Marketing

Marketing Awards Finalists: How Did They Get Here?

11:15 AM 12:00 PM

Come discuss the behind the scenes details of the marketing programs with the finalists themselves. We will moderate a discussion with each finalist to find out the who, what, why and how regarding their successful marketing programs. See what insights you can glean and get the details first hand before the awards are announced!

Speakers

S.M.A.R.T. Guide To Building a Successful Franchised Business

11:15 AM 12:00 PM

Want to grow sales at the gym locations you currently own or grow your gym count? Time to make your business ‘S.M.A.R.T.-er’! This session will provide the over-arching strategies and tactics to build your business. Key takeaways include:

- S – Systems: creating repeatable systems to ensure high levels of service and execution
- M – Mission: clarity of mission so the teams’ needs match yours
- A - Accountability so the team drives the business whether you are there or not
- R – Recalibration: daily measurement, communication and improvement tips to build your business
- T - Training: techniques to continually drive the team’s performance

The results? A higher performing business fueled by a cohesive team delivering a great service experience for your members. 

Speakers

Crisis Management 101

11:15 AM 12:00 PM

The phone rings and it’s a local reporter. What do you do? Whether the story is positive or negative, our PR agency, SPM Communications, will help you get the best possible outcome in any media encounter. This session will contain valuable information to help you handle any crisis and protect our brand, how to help your gym staff handle media calls, what to do if the media show up at your gym unannounced, and how to recognize and share positive news with your local media to gain exposure – and reach potential new members.

Speakers

Lunch

Vendor Lunch

11:15 AM 11:45 AM

Core Open

11:45 AM 01:15 PM

Lunch

Lunch in Core

12:00 PM 01:00 PM

Marketing

Understanding Your Total Media Mix: Including Direct Mail

01:15 PM 02:00 PM

Choosing the right combination of advertising channels is crucial to effectively communicate with your target audience and to drive qualified leads. A combination of awareness and lead generation tactics drives higher success than any one channel or tactic on its own. This session will help define the role of each channel and help you determine an appropriate mix to maximize your results. Results measurement is the key to optimal budget allocation for your market, goals and investments.

Speakers

Developing New Gyms: Where Do I Go & What Do I Build?

01:15 PM 02:00 PM

With big box retailers closing units nationwide, there are a flood of big box locations on the market. This session will explore:
-Who do I contact when I am ready to grow?
-What is the process?
-What tools and resources are available to Franchisees to help?
-What is our new prototype gym?
-Development report on the national real estate market.

Speakers

The Future of Digital Fitness at Gold's Gym

01:15 PM 02:00 PM

In this session, we will discuss and demonstrate the first fully functional Digital Fitness solution that Gold’s Gym is releasing to the market for its Franchisees and our global base of members. These Digital Fitness solutions are designed to bring an experience that only Gold’s Gym can provide, and will serve to enhance our member’s in-club experiences in order to help bridge the gap that many disruptive outside digital apps are creating between Gold’s and our members. Don’t miss this session to learn about this ground-breaking new offering that will give Gold’s Gym a giant leap-ahead of our competition in the fitness industry.

Speakers

Building a Team of Top Performers

01:15 PM 02:00 PM

Why do some gyms seem to have outstanding employees while others struggle? This session will focus on what you can do as a gym owner to attract, train and retain a team of highly qualified team members. Key insights will include how to create a ‘magnetic’ recruiting strategy to attract the right applicants, where to find them and how to maximize the effectiveness of training and communication to build a high-performing team on the frontline to help build your bottom line.

Speakers

P&L's and KPI's – What Numbers Should I Be Aiming For To Be Successful?

02:15 PM 03:00 PM

- What does Corporate target?
- Compare revenue vs expense targets
- KPI's – industry and corporate targets and trends
- P&L – what is the optimal?
- Corporate recipe for potential success

Speakers

S.M.A.R.T. Guide To Building a Successful Franchised Business

02:15 PM 03:00 PM

Want to grow sales at the gym locations you currently own or grow your gym count? Time to make your business ‘S.M.A.R.T.-er’! This session will provide the over-arching strategies and tactics to build your business. Key takeaways include:

- S – Systems: creating repeatable systems to ensure high levels of service and execution
- M – Mission: clarity of mission so the teams’ needs match yours
- A - Accountability so the team drives the business whether you are there or not
- R – Recalibration: daily measurement, communication and improvement tips to build your business
- T - Training: techniques to continually drive the team’s performance

The results? A higher performing business fueled by a cohesive team delivering a great service experience for your members. 

Speakers

Top 10 HR Issues to Avoid  

02:15 PM 03:00 PM

This presentation covers what these items are, pitfalls to avoid, and action items to take to remain compliant:
• Job Descriptions
• Form I9
• Employee Classification
• Payment of overtime hours
• Handbook Policies
• Workplace harassment
• FMLA
• Workers Compensation
• Employment at will
• Anti-Discrimination

Speakers

Vendor Town Hall

02:15 PM 03:00 PM

Vendors, please join us for the annual Vendor Town Hall session. Share your thoughts and provide valuable insight, suggestions and recommendations on how we can improve the Franchise Convention and the Global Vendor Program.
Marketing

Optimizing the Facebook Experience

03:15 PM 04:15 PM

By the end of 2016 Facebook averaged over 1.86 Billion monthly active users...to put that in perspective, that's 26% of the world population! The social media landscape is always evolving and growing, but Facebook will always be a core channel in the ecosystem. In this session, Geoff Tobey will:
  1. Showcase how to build engaging, localized content that reaches your members, and fans.
  2. Learn insightful ways to allocate your marketing dollars and resources to connect your content with your people and products.
  3. Develop a systematic approach to drive new member leads and engagement through Facebook.

Speakers

Get your Gold’s 3D body image by Styku

03:15 PM 04:15 PM

Learn how Gold’s Gym is innovating the way it helps members find their fitness starting point with body imaging technology from Styku. Taking over 400 body measurements in 45 seconds, Styku helps members understand where they are and provides the fitness team the tool it needs to drive more measurable results for members through personal training services.

Speakers

Building a Team of Top Performers

03:15 PM 04:15 PM

Why do some gyms seem to have outstanding employees while others struggle? This session will focus on what you can do as a gym owner to attract, train and retain a team of highly qualified team members. Key insights will include how to create a ‘magnetic’ recruiting strategy to attract the right applicants, where to find them and how to maximize the effectiveness of training and communication to build a high-performing team on the frontline to help build your bottom line.

Speakers

Awards Dinner

06:30 PM 09:00 PM